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Course Outline
Introduction to ChatGPT and Its Relevance to Public Relations
- Understanding the fundamentals of ChatGPT and its language generation capabilities
- Exploring the potential applications of ChatGPT in public relations and crisis management
- Identifying the challenges and opportunities of using ChatGPT in communication strategies
Deploying ChatGPT for Crisis Communication
- Setting up and configuring ChatGPT for crisis communication scenarios
- Designing conversational flows to address common crisis-related inquiries
- Crafting empathetic and accurate responses using ChatGPT
- Managing the volume and speed of incoming inquiries during a crisis
Managing Online Reputation with ChatGPT
- Monitoring online conversations and sentiment analysis using ChatGPT
- Responding to online feedback and comments in a timely manner
- Implementing strategies to mitigate reputational damage
- Leveraging ChatGPT for proactive reputation management
Handling Public Inquiries and FAQs
- Developing a repository of frequently asked questions (FAQs) for ChatGPT
- Training ChatGPT to provide accurate and consistent responses to common inquiries
- Ensuring transparency and providing relevant information to the public
- Addressing sensitive topics and managing challenging interactions
Navigating Media and Press Interactions
- Using ChatGPT to draft key messages and press releases
- Preparing for media interviews and press conferences using ChatGPT
- Enhancing media relations through effective communication strategies
- Managing crisis narratives and ensuring message consistency
Ethical Use and Best Practices
- Understanding ethical considerations in using ChatGPT for public relations
- Ensuring transparency in AI-generated responses
- Safeguarding data privacy and confidentiality
- Balancing automation and human oversight for responsible AI use
Case Studies and Real-World Applications
- Analyzing real-world examples of ChatGPT in public relations and crisis management
- Examining successful implementations and lessons learned
- Discussing innovative approaches and creative solutions
Summary and Next Steps
- Recap of key learnings and takeaways
- Identifying opportunities for implementing ChatGPT in participants' organizations
- Resources for further exploration and continued professional development
Requirements
- Basic understanding of public relations principles
- Familiarity with crisis management concepts
- Knowledge of communication strategies in challenging situations
Audience
- Public relations professionals
- Crisis management practitioners
- Communication professionals in sensitive industries
- Professionals seeking to enhance their crisis communication skills using AI
14 Hours
Testimonials (4)
I very much appreciated the way the trainer presented everything. I understood everything even if Finance is not my area, he made sure that every participant was on the same page, while keeping up with the time left. The exercises were placed at good intervals. Communication with the participants was always there. The material was perfect, not too much, not too little. He elaborated very well on a bit more complicated subjects so that it can be understood by everyone.
Diana
Course - ChatGPT for Finance
The subject matter and the way it was presented.
Mark Mackintosh - IUM Insurance
Course - ChatGPT for Executives
I like the way Sonia interact with audience, she made the webinar alive not boring like others webinar. I also got surprised by the ChatGPT and really impress.
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Course - ChatGPT for Accounting
Practical examples in Insurance
