Course Outline

Introduction

  • Overview of ChatGPT and its applications in market research
  • Understanding the role of AI in market research

Understanding Market Research with ChatGPT

  • Exploring market research methodologies and techniques
  • Leveraging ChatGPT for data collection and analysis
  • Conducting surveys and extracting insights using ChatGPT

Customer Sentiment Analysis with ChatGPT

  • Introduction to customer sentiment analysis
  • Analyzing customer feedback using ChatGPT
  • Interpreting sentiment analysis results for market research

ChatGPT for Market Insights and Recommendations

  • Generating actionable insights with ChatGPT
  • Creating market research reports using ChatGPT
  • Utilizing ChatGPT for market trends analysis and forecasting

Customizing ChatGPT Models for Market Research

  • Fine-tuning ChatGPT models for specific market research projects
  • Addressing bias and ensuring ethical usage of ChatGPT in market research
  • Optimizing performance and accuracy of ChatGPT for market research tasks

Best Practices and Ethical Considerations

  • Tips for effective utilization of ChatGPT in market research
  • Ensuring privacy and data security in market research with ChatGPT
  • Exploring ethical considerations and potential challenges with ChatGPT

Future Trends and Developments

  • Emerging trends in AI-driven market research
  • Exploring advancements and potential applications of ChatGPT in market research

Summary and Next Steps

Requirements

  • Basic computer experience
  • Familiarity with market research concepts and methodologies

Audience

  • Market researchers
  • Marketing professionals
  • Data analysts
  • Business strategists
 14 Hours

Number of participants


Price per participant

Open Training Courses require 5+ participants.

Testimonials (4)

I very much appreciated the way the trainer presented everything. I understood everything even if Finance is not my area, he made sure that every participant was on the same page, while keeping up with the time left. The exercises were placed at good intervals. Communication with the participants was always there. The material was perfect, not too much, not too little. He elaborated very well on a bit more complicated subjects so that it can be understood by everyone.

Diana
Course - ChatGPT for Finance

The subject matter and the way it was presented.

Mark Mackintosh - IUM Insurance
Course - ChatGPT for Executives

I like the way Sonia interact with audience, she made the webinar alive not boring like others webinar. I also got surprised by the ChatGPT and really impress.

NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Course - ChatGPT for Accounting

Practical examples in Insurance

Viren - Hollard Insure
Course - ChatGPT

Provisional Upcoming Courses (Require 5+ participants)

ChatGPT for Market Research

2025-07-14 09:30
14 hours
Glenealy Tower
HK$ 25100 (Online)
HK$ 59600 (Classroom)

ChatGPT for Market Research

2025-07-28 09:30
14 hours
Glenealy Tower
HK$ 25100 (Online)
HK$ 59600 (Classroom)

ChatGPT for Market Research

2025-08-11 09:30
14 hours
Glenealy Tower
HK$ 25100 (Online)
HK$ 59600 (Classroom)

ChatGPT for Market Research

2025-08-25 09:30
14 hours
Glenealy Tower
HK$ 25100 (Online)
HK$ 59600 (Classroom)

ChatGPT for Market Research

2025-09-08 09:30
14 hours
Glenealy Tower
HK$ 25100 (Online)
HK$ 59600 (Classroom)

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Category for ChatGPT
ChatGPT