Market Forecasting Training Course

The training is designed to help anyone who is thinking of implementing or working on a balanced scorecard project

A brand's digital presence is essential for a business's survival in today's connected world.

This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.

The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.

An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.

By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.

Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

Gain understanding and insights into the value of investing in corporate social responsibility, philanthropy and sustainability. Training is conducted in an interactive form and includes a number of case studies.

This instructor-led, live training in Hong Kong (online or onsite) is aimed at intermediate-level data analysts and business professionals who wish to perform time series forecasting and automate data analysis workflows using R.

By the end of this training, participants will be able to:

• Understand the fundamentals of forecasting techniques in R.
• Apply exponential smoothing and ARIMA models for time series analysis.
• Utilize the ‘forecast’ package to generate accurate forecasting models.
• Automate forecasting workflows for business and research applications.

Enterprise IT governance is essential for aligning technology initiatives with business strategy, ensuring value delivery, and managing risk.

This instructor-led, live training (online or onsite) is aimed at advanced-level IT governance professionals who wish to deepen their understanding of governance frameworks, value delivery, and risk management while preparing for advanced-level certification.

By the end of this training, participants will be able to:

• Apply governance frameworks to align IT with business objectives.
• Optimize value delivery through strategic investment and benefit realization.
• Evaluate and mitigate enterprise risks, including emerging risks.
• Develop strategies for IT resource optimization and sourcing decisions.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Hong Kong (online or onsite) is aimed at beginner-level financial analysts who wish to learn how to use OneStream for financial analysis, reporting, and data-driven decision-making, and prepare for relevant OneStream certifications.

By the end of this training, participants will be able to:

• Understand the core functionalities of OneStream XF.
• Navigate the OneStream interface and workspace.
• Load, transform, and validate financial data.
• Build and analyze financial reports and dashboards.
• Use OneStream’s workflow automation features for financial planning and consolidation.
• Prepare for OneStream certification exams (e.g., OneStream Certified Professional - Financial Modeler (OCP-FM), OneStream Implementation Consultant, etc.).

Overview

This 5-day course will help delegates develop their strategic thinking, planning and management skills, including the tactical and operational requirements for successful implementation in a high-stakes environment. The course will deal with the tough issues of conflict management, managing change, what makes a good leader and how to motivate a team. Using interactive case studies as well as sector examples, delegates will be encouraged to share experiences and challenges to help build practical and work focused solutions which they can take back and actually use.

The core objective of the programme is to equip executives with the skills to scan the business environment to uncover profitable business opportunities as well as develop strategies for gaining competitive advantage in an increasingly competitive business environment. Amongst others, the programme will also provide insight on leadership the best practices and behaviors that will strengthen the capacity of executives to handle the complexities and uncertainties of managing a high performance organisation.

Learning Objectives

After attending this course, delegates will be able to:

• Describe the main problems that are faced by an organisation;
• Explain the various approaches to organisational development planning;
• Analyse the current business environment and influences affecting the organisation;
• Analyse resources within and external to the organisation;
• Explain the various approaches to managing strategy and it place in the business plan;
• Evaluate the alternative development strategies so as to recommend the one(s) most suited to the needs of the firm.
• Apply a deeper understanding of strategic development plans;
• Discuss objectively the risks, benefits and costs that accompany the implementation of the new strategy including managing conflict in a team;
• Define approaches to managing the identified risks;
• Analyse the potential impacts on his or her firm (both positive and negative) that will result from implementing the new strategy;
• Design policies, systems and processes to successfully implement the emergent strategic plans;
• Cover the key steps in change management

Who Should Attend

• Product/Service Managers
• Newly appointed as well as established Managers and Team Leaders
• Heads of Operations
• Senior Bank Managers
• Human Resource Managers
• Operations Managers
• Marketing Managers

Methodology
The course consists of facilitated workshops, supplemented by case studies drawn from a combination of published real life examples and/or practical experience. There will also be opportunities for attendees to work in small groups to synthesise ideas and strategies and to apply the material in the context of their own organisations/departments. Open forum discussions will also be a key element.

This course has been created for decision makers whose primary goal is not to do the calculation and the analysis, but to understand them and be able to choose what kind of statistical methods are relevant in strategic planning of the organization.

For example, a prospect participant needs to make decision how many samples needs to be collected before they can make the decision whether the product is going to be launched or not.

If you need longer course which covers the very basics of statistical thinking have a look at 5 day "Statistics for Managers" training.

In this instructor-led, live training in Hong Kong, we walk new managers through the most important concepts of strategic thinking, putting theory into practice through task-based activities based on real-life cases. Participants get a unique opportunity to learn new ways of thinking, implement key concepts to solve problems, reflect on how these principles apply to their own work, and listen to and share their own perspectives with their instructor and class peers.

This training course has been created for investors, business owners, directors, managers, executives and analysts who need to develop strategic planning skills. It is not designed for academic purposes, but to start realizing your dreams today.

This course focuses on strategic planning for businesses in which flexibility and constant learning is the most important thing. The main emphasis is corporate and investment strategy using current real-world examples. Each course member will have the opportunity to create a strategic plan and learn how to implement it in practice.

Audience

Senior Managers who need an insight into the issues of Strategic Management and its application

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Case-Studies and Examples

By the end of the course, delegates will be able to:

• Define issues underpinning successful strategic leadership and the link to a strong organisational climate
• Describe a range of strategic business models and their potential implications for their own business
• Define the critical concepts underpinning building high performing teams and managing change
• Define and use key financial measures of strategic success

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain what “brand” is and how they can influence it
• Understand the process for Change strategies and your company’s position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer / Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates’ part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business