Course Outline
Learning Outcomes
By the end of this training, participants will be able to know useful practical tips on:
• how to know your target customers & competitors
• how to arrive at the customer experience you need to deliver
• the digital marketing channels you can use
• how to align the digital marketing channels to your buyer journey
• how a customer finds you online
• how to build your online presence - website, social media, Google business profile, app store, local business directory listing
• how to create the right content that aligns with your sales funnel
• how search engine optimisation (SEO) helps
• how to build customer relationships using CRM
• how to reach your target audience through paid digital campaigns
• how to set up your business to manage on the go
Requirements
No prerequistes to attend this course.
Who Should Attend?
This instructor-led, live training (online) is for
• business owners (SMEs, digital entrepreneurs, start-ups),
• marketing professionals (junior to senior), or
• those planning to start a business
• those looking to start a career in digital marketing
And those who have no time to attend long-duration certification programs.
Testimonials (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.